Lily implies Democratizing Fashion for the modern urban professional. We deliver accessible luxury—premium aesthetics and quality without the premium markup. Designed for effortless versatility, our collections bridge the gap between professional polish and personal style, empowering women to transition seamlessly from work to life.

LILY understands that different markets require different strategies. We offer three distinct cooperation tiers, allowing partners to choose the model that fits their capital, experience, and local market environment.

1. Wholesaler (Multi-Brand Retailer)

• Target: Owners of Multi-Brand Collection Stores.

• Action: You place bulk orders directly from us.

• Requirement: Flexible. You sell LILY products inside your existing shop; no strict store decoration rules apply.

2. Franchise (Single Store)

• Target: Individual store operators.

• Action: Open a dedicated LILY storefront.

• Requirement: Strict. You must use the official LILY Brand Image (signage, interior design, and fixtures) to ensure a consistent customer experience.

3. Distributor (Regional Partner)

• Target: Large retail groups.

• Action: Receive official authorization to control a specific territory.

• Requirement: Scale. You commit to opening and managing multiple stores within that region.

Established in 2000 by Mr. Chuan Chen, LILY is backed by the prestigious Shanghai Silk Group—China’s historic and leading apparel and textile exporter known for providing manufacturing and merchadising services to top global brands.

We combine deep manufacturing expertise with a modern, digitally integrated business model. With a footprint of 800+ stores spanning the U.S., Europe, and Asia, we offer partners a proven, high-growth platform supported by a world-class supply chain.

We look forward to building successful partnerships with you.